DCM Brand Refresh

Branding - Resource Manager - Design Lead

This project was a part of the multidisciplinary course, GOOD 560, Design for Good, held at Savannah College of Art and Design. GOOD560 directly focuses on four critical areas of need — food, clothing, shelter, and environment — the course empowers the SCAD community to listen to the needs of its neighbors and local leaders, and create meaningful design solutions that improve quality of life. The purpose of this collaboration was to strengthen the connection between Decatur Cooperative Ministry and local neighbors and wider community; present their unique proposition which sets them apart from other organizations to the audience, and to re-envision the DCM brand in a way that respects the history and prior accomplishments, but reiterates its value and relevancy to its contemporary audience/stakeholders and looks toward the future.

Brand Explainer Video

Primary and Secondary Logo

Color Stories

Typography

Iconography

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