MOMA Exhibition Promotion
Advertising - Branding – Poster Design
The original intention of this project was to create a brochure and poster for an art design exhibition held at the Museum of Modern Art (MOMA.)The two designs should create a system and exemplify the movement that was assigned to them. I was assigned the New York School movement and after throrough research and analysis of the design period, I was able to create a brochure on three separate artists, as well as a cohesive poster. To further push the original goal and expand upon the potential within Museum marketing, I planned to develop more mockups with better context and expand the promotions digitally.
Brochure Sketches
To further expand upon the original print requirements of the project, I wanted to push the promotions across the brand’s digital platforms as well. I explored the ways I could connect the brochure and poster’s information in a relevant way on MOMA’s app and website.
