IFC is an indie-comedy centered network that embraces modern culture and has an unusual approach towards their content. This brand refresh maintains that approach and mimics their “Slightly Off” attitude by aiming to create unconventional compositions with distorted text that seems to linger on screen and echos behind itself. The refresh is primarily type-focused, incorporating mainly sans-serif typefaces with vibrant colors and engaging with weird transitions that match the network’s unusual tone of voice and attitude.