Iris Brand Refresh
Advertising - Brand Identity – Motion
For over a decade, IRIS has produced high-energy dance music events featuring electrifying audio-visual experiences, captivating lighting designs and a loyal following among electronic dance music enthusiasts. IRIS reflects the perfect marriage of hearts and minds with a core philosophy to spread light, love and positivity through unique and interactive entertainment experiences. The goal was to create a logo animation that matches the brand’s personality.
Concept
This concept explores the visual experiences that happen Inside Iris. By using the circular Icon almost as a "lens" the viewer Is taken Into a glimpse of what Iris Is really like – this energetic and vibrant environment. To match those vibes, there are colorful lines, shapes, and tunnels that warp across the screen.
Moodboard
